https://youtu.be/T03Ue8cG3Ys

Today was an amazing call and I LOVED every minute of it. In addition to the call, I wanted to give you the guidelines we discussed in the call and written so you remember:

• Your Welcome Flow:

  • Refine/create your welcome flow
  • Ensure it’s SO you and builds rapport fast
  • How much do we desire to make? Track and measure
  • AIM for a 10% conversion rate

    • At the end of the month, either:

      A) Send targeted emails to the segments that click in the emails

      B) My fav — personal reach-outs

  This is stretchy and the 10% conversion rate is high — but let’s aim high!

• Your Onboarding Flow:

  • AIM for a 4% conversion rate
  • Focus on ONE next step
  • Allow email to do heavy lifting and don’t be afraid to sweep in and do the rest — e.g. have a sales conversation
  • How can we focus on making this happen in a 30-90 day window

RESOURCES MENTIONED:

https://hbr.org/2014/10/the-value-of-keeping-the-right-customers

https://resources.klaviyo.com/klaviyo/grow-faster-with-email-sms/

HOW DO I CHOOSE MY EMAIL SOFTWARE?!

LASTLY…

<aside> 💋 If you’re keen to take our relationship further, join Give Good Email 😉 Use code GIDDYUP to save 15% on your GGE purchase price!

PURCHASE GIVE GOOD EMAIL

Peta xx

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