<aside> 💭 Hey hottie! Consider this your cheat sheet to choose your email marketing software. Questions? Hit me up — @professionalbabe
</aside>
LISTEN TO THIS PODDY EP ON CHOOSING YOUR EMAIL SOFTWARE
https://open.spotify.com/episode/5m4Iz9nnfTjkCcnMJGl20X?si=lf3z_2b_TDKWTKQvwhpR5Q
RESOURCES
👉 This is the website I love to compare email service providers (software) ESPECIALLY from a deliverability standpoint.
👉 A bonus one for my data geeks. Deliverability? Okay, we aren't really going into this in the training (but it's a whole module within Give Good Email) but if you're sending emails, you want them to be delivered. My data geeks will enjoy reading this.
👉 Ever want to perve on someone's tech and see what they use? This is one my favourite snooping resources.
Software mentioned on the podcast (if you haven't already, head to the call to hear me talk through everything and my reasoning for things):
👉 Flodesk = good beginner software. it’s very simple but enough to get most people started and making money. Now has checkout feature
👉 ActiveCampaign = robust AF
👉 Klaviyo and ActiveCampaign are top shit for ecommerce
👉 ConvertKit is good but the backend can be a little complex to navigate
👉 Mailerlite is good, cheap, and one of my top recommendations
👉 Hands up, my coaches! If you want an all-in-one software that includes your offers, website, and email marketing, Kajabi is great.
Now I don’t want anyone to freak out seeing a software they use mentioned and wonder, “am I using the right one if they’re shifting?!!”
Absolute non-negotiables:
The above? Absolutely required.
Now there are some Peta recommendations on what isn’t a non-negotiable but I would strongly recommend:
If you’re e-commerce:
Where does that leave everything else?
In the nice to have pile. This means it’s not needed. For example, I love the feature of link tagging. Would this make me leave flodesk to go to converkit? Absolutely no. Because what it flodesk brings out the feature next week? If my strategy is derailed by one feature I need rework a couple of things. Tech is FOREVER changing and how something looks right now may not be it’s future.
Now why shouldn’t we jump around? There’s something called sender reputation. You need to warm this up when you move to a new ESP (email service provider) and constantly jumping around can fuck your deliverability. Also the time involved to continually shift and move your entire database. Eep!
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<aside> 💭 YOUR TO DO LIST:
Get clear on the above, then research, and sign up for a free trial to see if you're compatible with it.
</aside>